SMITHFIELD, Virginia – This summer, farmland® kicked off the second year of its Honoring the Heartland Tour to invest in the next generation of the farming industry, show appreciation for hard-working farming communities, and support rooted neighborhoods in the Midwest through donations of protein-rich foods . Earlier in the day, the tour stopped in Omaha to recognize two admirable Nebraska organizations.
During a presentation to the Food Bank for the Heartland, Farmland donated $9,000 to the Nebraska FFA Association to support its mission and fund community service projects. With so many Nebraskans directly employed in agriculture, institutions like this are critical to creating the next generation of leaders and ensuring a positive future for the category.
“Young people are one of our greatest assets when it comes to the future of agriculture and localized agriculture in the heartland of the United States,” said Jessica Scarlett, senior associate director of the Farmland brand at Smithfield Foods. “Farmland is pleased to share this donation with Nebraska FFA to support students in their efforts as they strive to make a positive impact within their communities.”
“We are very grateful for Farmland’s support. Their donation to the Nebraska FFA Foundation will help students become successful community leaders and members,” said Stacey Agnew, executive director of the Nebraska FFA Foundation. “With one in four jobs in Nebraska related to agriculture, this helps our students develop the knowledge, skills, and interest necessary for successful careers in agriculture, food, and natural resources. Partners like Farmland are essential as we invest in more than 12,000 FFA members and their advisors, to develop leaders, build communities and create career connections.
Additionally, Farmland is simultaneously working to keep Midwestern neighborhoods strong by alleviating hunger. In its efforts, the brand has partnered with the National Pork Board, the Nebraska Pork Producers Association and country superstar Luke Bryan’s Farm Tour to help fight food insecurity with a contribution of nearly 30,000 pounds of protein at the Food Bank for the Heartland. With six Farm Tour stops in the Midwest in September (including a stop in Murdock, Nebraska), Farmland and the National Pork Board will be donating protein trucks to local food banks in Nebraska, Indiana, Ohio, Michigan, Iowa and Minnesota, totaling around one million servings of protein.
Food Bank for the Heartland said the organization had never experienced such a sustained hunger crisis in its 40-year history due to the implications of inflation. The effects have caused significant cost spikes in all aspects of the operation, including sourcing, purchasing, storing and distributing food. At the same time, Food Bank for the Heartland has seen a significant increase in the number of households served in its service area – eclipsing those seen at the height of the pandemic. And with rising food prices, especially for meat, fish and poultry, the crisis has forced families in the Heartland to make impossible decisions between paying for groceries and other necessities like rent and utilities. medications.
To further thank those who have made a local impact over these difficult past years and beyond, Farmland’s food truck provided meals to food bank employees and volunteers at the event.
“We are extremely grateful to the teams at Farmland, the National Pork Board, the Nebraska Pork Producers Association and Luke Bryan’s Farm Tour for their continued support of our mission at the food bank,” said Brian Barks, President and CEO. direction of the food bank for the Heartland. “This donation couldn’t come at a better time, as protein-rich foods play an important role in our fight against hunger and inflation has made protein less accessible to families and individuals. This generous donation will help us provide essential food to more neighbors in need, allowing them to concentrate, work, live and thrive. We are also grateful to Farmland for bringing their food truck to our facility to feed our hardworking staff.
“The current economic climate has left many families in survival mode as high inflation forces many to deal with rising food prices,” said Jonathan Toms, senior manager of community affairs at Smithfield Foods. “We are grateful to be able to provide high-quality protein – one of the most valuable resources food banks distribute – to Food Bank for the Heartland, so that we can help them in their mission to fight food insecurity. in the Midwest during this very difficult time.”
“Caring for our communities is at the heart of what pig farmers do every day, which is why we’re thrilled to give back on this scale with the support of Farmland and Luke Bryan,” said Russ Vering, breeder of Nebraska pigs and Nebraska representative. Pork Producers Association. “The state’s 1,230 hog farmers are proud to help feed families and communities by producing nutritious food, providing 17,866 jobs and bringing $1.66 billion in economic value to Nebraska.
For more information and to see where the Farmland Honoring the Heartland Tour is taking place, follow us on Facebook, Instagram or Twitter @FarmlandFoods and visit www.farmlandfoods.com.
Founded in 1959, Farmland is the maker of high quality, flavorful meats. Rooted in the rich traditions of America’s heartland, Farmland is committed to a strong work ethic, community, substance over flash, and healthy, quality food that people feel good about. to serve. Farmland’s strong product portfolio includes varieties of bacon, sausages, ham and luncheon meats. For more information on our products and recipe inspirations, please visit www.FarmlandFoods.com or follow us on Facebook (@FarmlandFoods), Instagram (@farmlandfoods) or Twitter (@FarmlandFoods). Farmland is a brand of Smithfield Foods.
About Smithfield Foods, Inc.
Based in Smithfield, Virginia since 1936, Smithfield Foods, Inc. is an American food company with agricultural roots and global reach. Our 63,000 team members are dedicated to producing “Good food. Responsibly.®” and made us one of the world’s leading vertically integrated protein companies. We’ve pioneered sustainability standards for more than two decades, including our industry-leading commitments to go carbon negative in US-owned operations and reduce GHG emissions by 30% globally. our entire value chain in the United States by 2030. We believe in the power of protein to end food insecurity and have donated hundreds of millions of servings of food to our communities. Smithfield has a portfolio of high quality, iconic brands, such as Smithfield®Eckrich® and Nathan’s Famous®, among many others. For more information, visit www.smithfieldfoods.comand join us on Facebook, Twitter, LinkedIn and instagram.
About the Nebraska FFA Foundation
The Nebraska FFA Foundation invests in agricultural and FFA education for more than 10,000 FFA members and their advisors in Nebraska by developing leaders, building communities, and strengthening agriculture. For more information, visit foundationneffa.org.
About the Heartland Food Bank
Founded in 1981 and based in Omaha, Nebraska, Food Bank for the Heartland, member of Feeding America, is a 501(c)(3) nonprofit organization with one vital purpose: to provide food to Heartland neighbors facing food insecurity with respect, integrity and urgency. Food Bank for the Heartland works with nearly 550 network partners in 93 counties across Nebraska and western Iowa, delivering multiple hunger and nutrition programs. The food bank currently provides, on average, more than 2.2 million meals each month. For more information, visit FoodBankHeartland.org.
About Luke Bryan
Since his debut, Bryan has earned 29 No. 1 hits and has more RIAA-certified digital singles than any other country artist with 68.5 million. His worldwide global streams exceed 18.9 billion and he has sold nearly 13 million albums. Its signature concert tours played sold-out shows for 12 million fans, including 36 stadium concerts, farm tours, spring break shows and seven sold-out “Crash My Playa” concerts. The Georgia native is currently headlining his ‘Raised Up Right Tour’. Bryan has won more than 50 major music awards, including five as artist of the year. His third and most recent Artist win was from the Academy of Country Music in 2021. Other awards include six accolades as CMT Artist of the Year, NSAI Artist/Songwriter of the Year, the first-ever ACM album recipient of the Decade Award for Crash My Party, seven CMT Music Awards, five Billboard Music Awards and four American Music Awards, in addition to being named Billboard’s Top Country Artist of the 2010s, the artist the most heard of the decade by Country Aircheck and the artist Humanitarian Recipient by country broadcasters last year. On November 9, Luke and NFL superstar Peyton Manning will host “The 56e Annual CMA Awards” live from Bridgestone Arena in Nashville from 8:00-11:00 PM EST on ABC. In 2023, Luke, Katy Perry and Lionel Richie return for their sixth season as celebrity judges on ABC’s American Idol. LukeBryan.com, Facebook, Twitter, instagram, Youtube, ICT Tac.
About the Nebraska Pork Producers Association
The Nebraska Pork Producers Association is a grassroots, incorporated, nonprofit organization established in 1961. The NPPA was formed to promote the pork industry through improving consumer demand, education and producer research, funded by producer dollars. For more information, visit the NPPA website at www.NEpork.org.