At first the Central Intelligence Company (CIA) and cookies might not seem to have something in widespread, however for Alexandria native Alex Reponen, they do.
After serving as a CIA operations officer world wide for greater than a decade, Reponen determined to depart the federal government and return to his hometown and pursue one other ardour – baking.
Together with his background in science, Reponen labored to guard the USA from the specter of nuclear, organic and chemical weapons. As we speak, she makes use of her data of science to create gourmand pre-formed cookie dough that she delivers on to prospects for them to pop within the freezer to bake every time they get craving sugar.
Reponen talked about how the science behind baking is without doubt one of the attracts for him. “Baking and pastry present rewards and data of chemistry, the interplay of elements, together with the concept that in baking bread you not often prepare collectively. I’ve all the time loved claims that the accuracy and correctness of the reward, “aniya.
Reponen labored two years at a small begin -up bakery within the DC space the place he honed his culinary abilities and approach. In 2017 he went out on his personal and began The Dapper Fox Bakery within the kitchen of his residence in Rosemont. He labored on the fee and made every thing from biscuits and pies to muffins, tarts and cookies.
Through the pandemic, Reponen had a revelation that may utterly change his enterprise. “After I’ve a fee of cookies for a buyer baked and wrapped when delivered, I all the time have leftovers within the freezer as dough and generally I solely prepare dinner separately for my husband if he has had a yearning for one thing candy.It has occurred to me that there’s something good about having a single sizzling cookie if you need it and when requested.What if I may make this dough and make it obtainable for patrons to order in small batches? ”he defined.
On his Instagram account for The Dapper Fox Bakery, Reponen posted his first style of baking cookies at residence referred to as “Chocolate (Potato + Chocolate) Chips” that blended crispy potato chips right into a double chocolate chunk cookie. In that first week, he had 96 cookies to ship to eight addresses. As we speak, he often delivers 800 – 1,000 cookies a day to 60 to 70 addresses from Lorton to Silver Spring – all from the again of his small however nice Volkswagen Golf.
Demand for cookies has grown a lot that Reponen purchased a industrial freezer, presently positioned in his front room. The dimensions of the orders varies relying on the rotating weekly taste. Reponen estimates he has 200-225 common prospects.
New cookie flavors are posted on Sunday and orders are due on Wednesday. Friday is supply day however generally, supply has to take one other day or two. One of the vital in style flavors is a brown butter, pecan, bourbon, darkish chocolate and sea salt cookie. Funfetti can also be in style. The present document breaker taste is peanut butter with traditional M & Ms, which sells over 1,100 cookies. Reponen discovered which flavors had been extra more likely to promote as properly, like his tackle the traditional oatmeal raisin cookie, which hit those that love that taste however solely bought about one-third of regular gross sales.
When requested the place the identify The Dapper Fox got here from, Reponen mentioned his final identify is Finnish for “fox clan.”
In her earlier profession, she was recognized for dressing in three-piece suites and bow ties so she determined to mix these concepts right into a Victorian, old school impressed model. Reponen defined that it was meant to evoke “the straightforward enjoyment of issues finished properly to a excessive commonplace, magnificence and ease.” This may be seen within the distinctive recipients he creates for his cookies in addition to the non-public consideration prospects obtain when he delivers on to their doorways.
Past the science and creativity of baking, human interplay is a favourite a part of Reponen’s work. “It brings a little bit little bit of pleasure to individuals in a not so unhappy time now, nevertheless it’s additionally the straightforward pleasure of the cookie. I believe even post-pandemic, individuals will get pleasure from cooking a cookie simply when you want it, if you need it, ”he displays.
Reponen had greater plans for his enterprise after the pandemic handed.
“I need to do better good on this enterprise,” he explains. “Whether or not it is bringing consciousness to a problem or whether or not it is making a social enterprise, perhaps by utilizing communities of people that cannot discover work or ability units. I need to broaden it, however I believe the its aim is in the direction of a social enterprise, which does properly – that occurs to promote cookies. “
She went on to clarify how the cookie serving expertise impressed her need to provide again to the neighborhood. “I have been invited, albeit nearly, to so many various homes that basically cowl all types of socioeconomic sectors and other people’s particular person conditions. While you’re given that chance, to cope with so many various different individuals who like your product, really feel prefer it’s a wasted alternative. If I can do one thing good past bringing you cookies – should not I try this? “
Reponen’s ardour for the neighborhood, particularly Alexandria, is clear when he speaks. He moved to the Metropolis within the Eighties and attended St. Stephen earlier than it joined St. Agnes in her first yr of highschool. In highschool he met his future spouse. Because the races carried them away awhile, Alexandria remained at residence. These days, she shares a little bit style of happiness together with her neighborhood by her cookies. Sometime, he hopes to share extra.
Observe The Dapper Fox Bakery on Instagram @dapperoksbakery.